The Pure Foundation

The founder & the brands behind the Foundation

Decades of culture.
A wider purpose.

Danny Donnelly founded The Pure Foundation to put an established music network and its experience to work for public benefit.

Danny Donnelly

Built in music and youth culture.

Danny is a music entrepreneur, label owner and creative industries executive with more than three decades of experience in British music and youth culture.

He founded Suburban Base Records in 1991, building it into one of the influential independent labels of the UK rave, hardcore, jungle and drum & bass era. He went on to create and develop Pure Garage and Euphoria, two multi-platinum album brands that brought UK garage and trance to audiences far beyond the clubs.

His career spans record labels, music publishing, radio, events, artist development, film and cultural projects.

Danny Donnelly seated among music and art archive pieces

Danny Donnelly, founder of The Pure Foundation.

A track record

Experience to share.

Across Danny's career, associated projects have achieved more than 16 million album sales and over 100 Platinum and Gold sales awards.

30+Years in music & culture
16M+Album sales across associated projects
100+Gold & Platinum sales awards
The wider groupSuburban Base Records · Suburban Base Music Publishing · Pure Garage · Pure Music Events · Pure Music Publishing · Pure FM

The wider network

What sits behind the Foundation.

These brands bring decades of experience and working connections across recorded music, publishing and broadcasting. The Foundation draws on that network to open doors for others.

Suburban Base Records

Founded by Danny in 1991, the independent label is part of the story of UK rave, hardcore, jungle and drum & bass. Its catalogue and archive provide a starting point for heritage work.

Suburban Base Music Publishing

The publishing arm adds experience in the rights, songs and creative work behind recorded music. Its catalogue has secured high-profile advertising syncs, film licences and television placements.

Pure Garage

The music brand and multi-platinum album series launched in 2000, becoming the UK’s biggest-selling urban album brand and connecting generations of UK garage artists and audiences.

Euphoria

A multi-platinum trance album series and a major part of Danny’s career. Its compilations helped bring the sound to a mass audience and made Euphoria one of dance music’s best-known album brands.

Pure Music Events & Pure Music Publishing

Live events and music publishing widen the group's creative and professional network, connecting artists, audiences and industry experience.

Pure FM

The existing radio platform creates a practical setting for broadcasting, mentoring, skills and new voices.

Explore Pure FM →

Why the Foundation

Heritage with opportunity and support.

The Foundation uses that experience, infrastructure and an extensive network of artists, DJs, producers, broadcasters, music executives and creative professionals for wider public benefit. Its ambition is to preserve important music and cultural history while giving new generations access to education, mentoring, creative skills and genuine pathways into the music and creative industries.

Explore the Foundation's work →